1. Market Overview
1.1 Current Status of the Elderly Scooter Market
As a convenient short-distance transportation tool, elderly scooters have been in the market for some time. At present, the elderly scooter market presents a diversified development trend. In terms of product types, there are mainly two types of electric three-wheeled elderly scooters and electric four-wheeled elderly scooters on the market. Among them, electric three-wheeled elderly scooters are favored by many elderly people due to their relatively low price, simple operation, high flexibility and other characteristics, and occupy a large share of the market. From the perspective of brand distribution, there are many brands participating in the competition in the market, including scooter products launched by traditional electric vehicle brands, and some emerging brands focusing on elderly scooters. These brands differ in product quality, functional configuration, after-sales service and other aspects, and consumers have more choices. However, there are also some problems in the market, such as uneven quality of some products, safety performance needs to be improved, and imperfect after-sales service. These problems have affected consumers’ purchasing decisions and the healthy development of the market to a certain extent.
1.2 Market Growth Trend
The elderly scooter market presents a clear growth trend and is expected to continue to maintain a good development trend in the next few years. According to industry forecasts, by 2028, the scale of China’s elderly mobility scooter market is expected to exceed 30 billion yuan, with a compound annual growth rate of about 5%. This growth trend is mainly driven by the following factors:
Intensified population aging: As the global population continues to age, the number of elderly people continues to increase. In China, the number of people aged 60 and above has exceeded 250 million, accounting for about 18% of the total population. The travel needs of the elderly are increasing, and as a means of transportation suitable for the elderly, the market demand for mobility scooters will also grow accordingly.
Consumption upgrade: As people’s living standards improve, the consumption concept of the elderly is gradually changing, and they pay more attention to the quality of life and the convenience of travel. More and more elderly people are willing to pay a certain amount of money to buy a comfortable, safe and convenient elderly mobility scooter, which provides strong consumption support for the growth of the elderly mobility scooter market.
Policy support: In order to encourage the elderly to travel and improve their quality of life, some local governments have introduced a series of policies to support the development of elderly mobility scooters, such as relaxing restrictions on road access and providing car purchase subsidies. The implementation of these policies will further promote the prosperity of the elderly mobility scooter market.
Technological progress: With the continuous development of science and technology, the technology of mobility scooters for the elderly is also constantly upgrading. For example, the advancement of battery technology has increased the mileage of mobility scooters for the elderly and shortened the charging time; the application of intelligent driving assistance systems has improved the safety and comfort of vehicles. Technological progress will inject new impetus into the development of the mobility scooter market for the elderly.
2. Analysis of the needs of the elderly
2.1 Physical characteristics and travel needs
The physical characteristics of the elderly will change with age, and these changes directly affect their demand for mobility scooters for the elderly.
Physical function decline: The bones and muscles of the elderly are weakened, and the flexibility of the joints is reduced, which makes them prone to fatigue when standing or walking for a long time. Therefore, mobility scooters for the elderly need to have comfortable seats. The seat height should be convenient for the elderly to get on and off the vehicle, and the seat material should be soft and elastic to provide good support. For example, some mobility scooters for the elderly use a seat design with adjustable height and angle, so that the elderly can find the most comfortable sitting position according to their physical condition.
Vision and hearing loss: The decline in vision and hearing will affect the elderly’s perception of the surrounding environment. The elderly mobility scooter should be equipped with large-size, high-definition reflectors to facilitate the elderly to observe road conditions. At the same time, the vehicle’s horn should be loud enough and the tone should be moderate so that the elderly can hear it clearly and respond in time. In addition, the vehicle’s lighting system is also very important. It should have sufficient brightness and a good range of illumination to ensure that the elderly can drive safely at night or in dimly lit environments.
Slowed reaction speed: The elderly have a relatively slow reaction speed and need more time to make judgments and operations during driving. Therefore, the operating system of the elderly mobility scooter should be simple and easy to understand, and the layout of the control buttons and pedals should be reasonable to avoid overly complex designs. For example, some elderly mobility scooters use large-size control buttons, and the buttons of commonly used functions are set in easy-to-operate positions, which is convenient for the elderly to find and operate quickly.
Travel distance and frequency: The elderly travel relatively short distances, usually around the community or nearby parks, vegetable markets and other places. Therefore, the cruising range of the elderly mobility scooter does not need to be too long, but it must be guaranteed to meet the daily travel needs of the elderly. Generally speaking, the cruising range of electric three-wheeled elderly mobility scooters is more suitable at around 30-50 kilometers. At the same time, the elderly have a relatively high frequency of travel, and may have several short trips every day, so the charging time of the vehicle should be as short as possible to facilitate the use of the elderly.
2.2 Consumption psychology and preferences
The consumption psychology and preferences of the elderly also have an important impact on the market positioning and product design of elderly scooters.
Focus on cost performance: The elderly are usually more sensitive to prices, and they will pay more attention to the cost performance of products when purchasing elderly scooters. This means that the price of elderly scooters should be reasonable while ensuring quality. According to market research, most elderly people are willing to pay about 3,000-5,000 yuan for an elderly scooter with reliable quality and practical functions. Therefore, when setting product prices, companies need to fully consider the consumption capacity of the elderly, and at the same time improve the cost performance of products by optimizing production processes and reducing costs.
Pursuit of safety and comfort: Safety is the primary consideration for the elderly to buy elderly scooters. They hope that the vehicle has good braking performance, stable body structure and reliable electrical system. For example, some elderly scooters are equipped with anti-lock braking systems (ABS), which can effectively prevent wheel locking during emergency braking and improve the vehicle’s handling and safety. In addition, the elderly also have high requirements for the comfort of the vehicle. In addition to the seat comfort mentioned above, the shock absorption system of the vehicle is also very important. A good shock absorption system can effectively reduce the bumpy feeling during driving and make the elderly ride more comfortable.
Brand recognition and word of mouth: The elderly tend to choose well-known brands when purchasing products. They believe that the product quality of well-known brands is more guaranteed. Therefore, it is crucial for enterprises to establish a good brand image and reputation in the market. By providing high-quality products and services and accumulating good user reviews, the trust of the elderly in the brand can be enhanced. For example, some elderly scooter brands have been recognized by many elderly people through years of market accumulation, and have formed a good word-of-mouth effect in the market. The sales of these brands are also relatively high.
Functional practicality and simplicity: The functional requirements of the elderly for elderly scooters are mainly focused on practicality and simplicity. They do not need overly complicated and fancy functions, but pay more attention to the basic functions of the vehicle, such as smooth driving, safe braking, comfortable seats, etc. Some elderly scooters are equipped with simple radio functions to meet the entertainment needs of the elderly during travel. In addition, the exterior design of the vehicle should also be simple and generous, in line with the aesthetic concepts of the elderly. Overly fashionable or exaggerated designs may not be popular with the elderly.
After-sales service guarantee: Perfect after-sales service is one of the important considerations for the elderly to buy mobility scooters. The elderly may encounter various problems during use, such as vehicle failures, damaged parts, etc., and they hope that the company can provide timely and effective after-sales service. Therefore, when selling mobility scooters for the elderly, companies should establish a perfect after-sales service system, including setting up after-sales service centers, providing door-to-door repair services, and ensuring the supply of parts. For example, some brands of mobility scooters for the elderly provide users with one year of free warranty service after sales, and provide free repair and parts replacement services during the warranty period, which greatly increases the willingness of the elderly to buy.
3. Product features of three-wheeled mobility scooters for the elderly
3.1 Design features
The design of the three-wheeled mobility scooter for the elderly fully considers the physical characteristics and travel needs of the elderly, and has the following significant features:
Vehicle structure and stability: The three-wheeled structure is more stable than the two-wheeled vehicle, which can effectively reduce the risk of vehicle rollover and provide a safer driving experience for the elderly. According to relevant safety test data, the stability of three-wheeled mobility scooters for the elderly when turning and avoiding obstacles is about 30% higher than that of two-wheeled electric vehicles. At the same time, the center of gravity of the vehicle is designed to be low, which further enhances the stability during driving.
Seat design: The seat is an important part of the three-wheeled mobility scooter for the elderly, and its design directly affects the comfort of the elderly. Most three-wheeled mobility scooters for the elderly use seats with adjustable height and angle. The seat material is usually high-density sponge, and the surface is covered with soft leather or cloth, which can provide good support and comfort. For example, the seat of a well-known brand of mobility scooters for the elderly has a height adjustment range of 10-15 cm and an angle adjustment range of 10-20 degrees, which can meet the needs of the elderly of different heights and physical conditions.
Control system: Considering the slow reaction speed of the elderly, the operating system of the three-wheeled mobility scooter for the elderly is designed to be simple and easy to understand. The layout of the control buttons and pedals is reasonable, and the operating buttons of common functions such as acceleration, braking, turn signals, etc. are set in easy-to-operate positions. Some high-end models are also equipped with a large-size LCD screen to display the vehicle’s speed, power, mileage and other information, with clear fonts for easy viewing by the elderly. According to user feedback, this simple and intuitive operating system greatly reduces the learning cost of the elderly and enables them to quickly get started driving.
Appearance design: The appearance design of three-wheeled scooters for the elderly is usually simple and elegant, which conforms to the aesthetic concept of the elderly. The body lines are smooth, and the colors are mostly stable dark colors, such as black, dark blue, brown, etc., giving people a sense of stability and reliability. At the same time, the size of the vehicle is moderate, which not only ensures sufficient internal space, but also facilitates traveling in narrow streets and communities. For example, a best-selling three-wheeled scooter for the elderly has a body length of 1.5 meters, a width of 0.8 meters, and a height of 1.2 meters, which is very suitable for use in urban communities and rural roads.
3.2 Functional advantages
Three-wheeled scooters for the elderly have many functional advantages and can meet the diverse needs of the elderly:
Power and endurance: The power system of three-wheeled scooters for the elderly usually adopts electric drive, which is environmentally friendly, low noise, and low energy consumption. According to market research, the battery capacity of the mainstream three-wheeled scooters on the market is between 30 and 50 ampere hours, and the cruising range is generally around 30 to 50 kilometers, which can meet the daily short-distance travel needs of the elderly. For example, a certain three-wheeled scooter for the elderly can travel at an average speed of 15 kilometers per hour when fully charged, and the cruising range can reach 45 kilometers. At the same time, with the continuous advancement of battery technology, the cruising range of some high-end models has been able to reach 60 to 80 kilometers, further expanding the travel range of the elderly.
Safety performance: Safety is one of the core functions of three-wheeled scooters for the elderly. In addition to the stable three-wheel structure and anti-lock braking system (ABS) mentioned above, the vehicle is also equipped with a number of safety configurations. For example, large-size, high-definition reflectors can provide a wider field of view and help the elderly observe road conditions in time; the vehicle’s lighting system includes headlights, taillights, turn signals, etc., all of which use high-brightness LED lamp beads with high brightness and wide illumination range to ensure that the elderly can drive safely at night or in dimly lit environments. In addition, some three-wheeled mobility scooters for the elderly are also equipped with passive safety devices such as seat belts and airbags, which further improve the safety of the vehicle. According to relevant data, three-wheeled mobility scooters for the elderly equipped with airbags can effectively reduce the probability of injury to people in the car by about 40% in the event of a collision.
Comfort configuration: In order to improve the riding comfort of the elderly, three-wheeled mobility scooters for the elderly are equipped with a number of comfort configurations. In addition to the comfortable seats and good shock absorption systems mentioned above, some models are also equipped with facilities such as awnings and rain awnings, which can effectively block the sun and rain and provide a more comfortable travel environment for the elderly. For example, the awning of a certain three-wheeled mobility scooter for the elderly adopts a retractable design, and the size of the awning can be adjusted at any time according to weather conditions, which is convenient and practical. In addition, some high-end models are also equipped with air conditioning or heating systems, which further improves the comfort of the vehicle.
Practical functions: Three-wheeled mobility scooters for the elderly also have some practical functions, such as on-board storage space. Vehicles usually have storage boxes under the seats or at the rear of the vehicle body to facilitate the elderly to store personal belongings, shopping bags, etc. For example, the storage box of a certain three-wheeled scooter for the elderly has a volume of 50-80 liters, which can meet the storage needs of the elderly for daily shopping and travel. In addition, some models are also equipped with a simple radio function to meet the entertainment needs of the elderly during travel.
4. Competitor Analysis
4.1 Main Brands and Products
In the three-wheeled mobility scooter market, there are multiple brands with certain market share and influence. Their products have their own characteristics, which together constitute the current market competition pattern.
Brand A: As a traditional electric vehicle brand transformed, it has deep technical accumulation and a broad user base in the field of electric vehicles. Brand A’s three-wheeled mobility scooters for the elderly are known for their high cost performance, and the product price range is mainly concentrated between 2,000 and 3,500 yuan. The brand focuses on the basic performance of the product, such as a stable three-wheel structure, comfortable seats and reliable braking system, which can meet the basic needs of the elderly for safe and comfortable travel. Its products have a high market share in third- and fourth-tier cities and rural areas, and are favored by price-sensitive elderly consumers.
Brand B: It is an emerging brand focusing on the research and development and production of mobility scooters for the elderly. Brand B’s product design concept focuses on innovation and personalization. Its three-wheeled mobility scooters for the elderly are more fashionable and novel in appearance design, with rich and diverse color options. In addition to the common dark colors, it also launched soft tones suitable for the elderly, such as beige and light gray, which meet the personalized needs of some elderly people for the appearance of the vehicle. In terms of functional configuration, Brand B’s products are equipped with advanced intelligent driving assistance systems, such as reversing images and automatic parking, which improve the driving convenience and safety of the vehicle. However, its product prices are relatively high, generally between 4,000 and 6,000 yuan, mainly for elderly consumers who have high requirements for quality and technology.
Brand C: It is famous for producing high-quality and high-performance three-wheeled mobility scooters for the elderly. Brand C’s products perform well in power systems and endurance. The high-performance battery packs it uses can provide a range of up to 60 to 80 kilometers, which is much higher than the market average. In addition, Brand C’s vehicles have also undergone rigorous design and testing in terms of body structure strength and stability, which can provide a safer and more reliable driving experience for the elderly. The price of brand C’s products is at the mid-to-high-end level, about 5,000-8,000 yuan. Its target customer group is elderly consumers with relatively good economic conditions who have high requirements for vehicle performance and safety. In terms of after-sales service, brand C has established a complete after-sales network, providing national joint warranty services, and can promptly solve problems encountered by users during use.
Brand D: It is a three-wheeled elderly scooter manufacturer that mainly exports, and its products are also well-known in overseas markets. Brand D focuses on product quality and durability. Its three-wheeled elderly scooters are very strict in production technology and parts selection, ensuring the reliability and stability of the vehicle. Brand D’s products are sold in both domestic and foreign markets, with a wide price range, ranging from 3,000-7,000 yuan. Its products are mainly sold in the domestic market through e-commerce platforms and dealers. In recent years, its share in the domestic market has also been gradually expanding, especially in some areas with high requirements for product quality and brand reputation. Brand D’s products have been recognized by elderly consumers.
4.2 Competitive advantages and disadvantages
Each brand occupies a certain market share in the three-wheeled mobility scooter market with its own characteristics and advantages, but it also has some disadvantages. The following is a detailed analysis of its competitive advantages and disadvantages.
Brand A:
Advantages: The brand is well-known, has a large user base and mature sales channels, and can quickly bring products to the market. The product price is affordable, in line with the consumption budget of most elderly people, and has high market acceptance. Its technical accumulation in the field of electric vehicles makes it stable and reliable in the basic performance of three-wheeled mobility scooters for the elderly, and can meet the core needs of the elderly for safe and comfortable travel.
Disadvantages: The product is relatively traditional and simple in appearance design and functional configuration, lacking innovation and personalization. With the intensification of market competition, consumers’ demand for mobility scooters for the elderly is no longer limited to basic travel functions, and their requirements for the appearance, intelligent configuration and other aspects of the vehicle are also constantly increasing. Brand A’s products may gradually lose competitiveness in this regard. In addition, although Brand A’s after-sales service network covers a wide range, there is still room for improvement in service quality and response speed.
Brand B:
Advantages: The product design is fashionable and novel, which can meet the needs of some elderly people for personalization and beauty, which helps to attract consumers to buy to a certain extent. The intelligent driving assistance system equipped with it improves the driving convenience and safety of the vehicle, making the elderly more relaxed and comfortable during driving, and reducing driving risks. Brand B pays attention to brand image and marketing, and promotes through various channels to improve brand awareness and product exposure.
Disadvantages: The high price of the product may limit the purchasing intention of some price-sensitive consumers. As an emerging brand, its market foundation is relatively weak, and it needs to further accumulate and improve brand awareness and user reputation. In addition, the reliability and stability of the intelligent driving assistance system still need to be tested by the market for a long time. Some elderly consumers may have a low acceptance of these new technologies and worry about problems such as failures or inconvenience in operation.
Brand C:
Advantages: It has outstanding performance in power system and endurance, which can meet the needs of the elderly for longer driving mileage, reduce charging frequency, and improve convenience of use. The vehicle’s body structure strength and stability have been strictly designed and tested, providing a safer and more reliable driving experience for the elderly, which is very attractive to elderly consumers who pay attention to safety. Brand C focuses on improving product quality and performance. Through continuous technological innovation and improvement, its products are in the leading position in the industry in terms of performance.
Disadvantages: The product price is at a mid-to-high-end level, which may discourage some elderly consumers with limited economic conditions. Its market positioning is relatively high-end, and its target customer group is relatively narrow, which may be limited in terms of market share expansion. In addition, the sales channels of Brand C are mainly concentrated in first- and second-tier cities and some economically developed regions. The market coverage of third- and fourth-tier cities and rural areas is insufficient, and it needs to further expand sales channels to increase market share.
Brand D:
Advantages: The product quality and durability are high. Its strict product production process and parts selection standards ensure the reliability and stability of the vehicle, which can reduce the probability of failure during use by the elderly and reduce maintenance costs. Brand D has a certain degree of popularity and market share in overseas markets, which provides a certain brand foundation and resource advantages for its development in the domestic market. Its products are sold through various channels such as e-commerce platforms and dealers. The sales channels are relatively flexible and diverse, which can meet the purchasing needs of different consumers.
Disadvantages: The brand’s popularity in the domestic market is relatively low, and it is necessary to increase brand publicity and promotion efforts to improve the brand’s awareness among domestic consumers. Its product price range is wide, but there is a lack of low-end products with obvious price advantages, which is not attractive enough to price-sensitive elderly consumers. In addition, the construction of Brand D’s after-sales service network is relatively lagging, and the timeliness and quality of after-sales service are difficult to guarantee, which may affect consumers’ purchasing decisions.
5. Marketing strategy formulation
5.1 Target customer positioning
When formulating a marketing strategy for three-wheeled elderly scooters for the elderly, accurate target customer positioning is crucial. Based on market research and the characteristics of the needs of the elderly, the target customer group can be subdivided into the following levels:
Urban elderly consumers: This part of the elderly usually live in urban communities and have certain requirements for the quality of life. They pay more attention to the appearance design, comfort and intelligent configuration of the vehicle. For example, urban elderly consumers prefer to choose three-wheeled elderly scooters with fashionable appearance and equipped with intelligent driving assistance systems. According to market research, 60% of urban elderly consumers are willing to pay a higher price for vehicles with intelligent driving assistance systems. In addition, urban elderly consumers also have high requirements for the convenience of after-sales service, and they prefer to choose brands with complete after-sales service centers in cities.
Rural elderly consumers: Rural elderly consumers are more sensitive to price and pay more attention to the practicality and durability of vehicles. They have high requirements for basic vehicle functions such as stable three-wheel structure, comfortable seats and reliable braking systems. According to market research, 80% of rural elderly consumers said that price is an important consideration when they buy elderly scooters. At the same time, the road conditions in rural areas are relatively complex, so the passability and stability of vehicles are also very important. Rural elderly consumers are more inclined to choose three-wheeled elderly scooters priced between 3,000 and 4,000 yuan, and have relatively low requirements for vehicle after-sales service, and pay more attention to the convenience of vehicle maintenance and spare parts supply.
Senior elderly consumers: Senior elderly consumers over the age of 70 have more obvious physical decline and higher requirements for vehicle safety and comfort. For example, they need vehicles to be equipped with softer seats, lower heights for getting on and off, and simpler operation methods. According to market research, 70% of elderly consumers said that safety and comfort are their primary considerations when buying mobility scooters. In addition, elderly consumers often need the assistance of their children during the purchase process, so brands also need to consider how to attract their children’s attention and let them understand the advantages and safety of the product when promoting it.
Elderly consumers with better economic conditions: This part of elderly consumers is less sensitive to price and pays more attention to the quality and performance of the vehicle. They are willing to pay a higher price for high-performance batteries, longer driving range, and luxurious and comfortable configurations. According to market research, 50% of elderly consumers with better economic conditions are willing to buy high-end three-wheeled mobility scooters for the elderly with a price of more than 5,000 yuan. These consumers also have high requirements for brand awareness and brand image, and they prefer to choose products from well-known brands to obtain better after-sales service and quality assurance.
5.2 Promotion channel selection
In order to effectively promote three-wheeled mobility scooters for the elderly, it is necessary to select appropriate promotion channels to ensure that the information can accurately reach the target customer group.
Offline promotion channels:
Community activities and experience stores: Product experience activities are held in urban communities and rural towns to allow the elderly to test drive and experience three-wheeled mobility scooters in person. According to market research, through community experience activities, the elderly’s understanding of products and willingness to buy can be increased by 30%. At the same time, experience stores or display points are set up in the community to facilitate the elderly to understand product information and make inquiries at any time. For example, after a brand set up an experience store in an urban community, the sales volume of its products in the community increased by 40%.
Senior activity centers and senior universities: Cooperate with senior activity centers and senior universities to hold product lectures and display activities. These places are places where the elderly gather and can effectively increase the exposure of products. According to market research, brand awareness can be increased by 20% through promotion activities in senior activity centers. In addition, product display areas can be set up in senior universities to allow the elderly to learn about products during learning and leisure.
Distributors and retailers: Establish a wide network of distributors and retailers to ensure that products can cover various regions. For urban markets, you can choose to set up exclusive stores near large shopping malls and supermarkets; for rural markets, you can cooperate with local electric vehicle dealers and use their existing sales channels. According to market research, the product’s market coverage can be increased by 50% through promotion by distributors and retailers.
6. Safety and regulatory considerations
6.1 Compliance with safety standards
In the design and production process of three-wheeled mobility scooters for the elderly, it is crucial to strictly follow safety standards. According to relevant national standards, three-wheeled mobility scooters for the elderly need to meet multiple safety performance requirements. For example, in terms of braking performance, the braking distance of the vehicle should comply with regulations to ensure that it can stop quickly and smoothly in emergency braking. At present, the braking distance of three-wheeled mobility scooters for the elderly that meet the standards on the market generally does not exceed 4 meters at a speed of 15 kilometers per hour. In terms of stability, the roll stability angle of the vehicle should meet certain standards to prevent rollover when turning or avoiding obstacles. Relevant test data show that three-wheeled mobility scooters for the elderly that meet safety standards can reach a roll stability angle of more than 30 degrees, and their rollover risk is reduced by about 60% compared with vehicles that do not meet the standards.
In addition, the safety of the vehicle’s electrical system is also a key consideration. All electrical equipment and lines should have good insulation performance to prevent leakage and short circuit accidents. For example, the battery pack of the vehicle should use high-safety batteries that meet national standards and have protection functions such as overcharging, over-discharging, and short circuit. In terms of the vehicle’s lighting system, the brightness and illumination range of lights such as headlights, taillights, and turn signals should comply with regulations to ensure that the elderly can clearly see the road conditions at night or in dimly lit environments, while other traffic participants can also find the vehicle in time. According to market research, the failure rate of three-wheeled elderly scooters that meet safety standards in terms of lighting systems is less than 1%, while the failure rate of those that do not meet the standards is as high as more than 10%.
In terms of passive safety of vehicles, some three-wheeled elderly scooters are equipped with devices such as seat belts and airbags. Wearing seat belts can effectively reduce the risk of injury to the elderly in a collision accident by about 50%, while airbags can further buffer the impact force in the event of a collision and protect the safety of the occupants. According to relevant statistics, in three-wheeled elderly scooters equipped with airbags, the probability of injury to the occupants in a collision accident is about 40% lower than that of vehicles not equipped with airbags. Compliance with these safety standards not only ensures the travel safety of the elderly, but also enhances consumers’ trust in the product.
6.2 Regulatory restrictions and responses
Although three-wheeled mobility scooters have brought many conveniences to the elderly, they also face some regulatory restrictions during the market promotion process. At present, some regions have restricted the driving of mobility scooters on the road. The main reason is that some mobility scooters do not meet the motor vehicle safety technical standards in terms of safety performance, vehicle size, driving speed, etc., and there are certain traffic safety hazards. For example, some cities stipulate that the maximum speed of mobility scooters for the elderly shall not exceed 20 kilometers per hour, and the size and weight of the vehicle shall also meet a certain standard range to ensure its safety and compatibility in the traffic system.
In order to cope with these regulatory restrictions, enterprises need to take a series of measures. First, in the product design and production process, enterprises should strictly follow the relevant national laws and regulations and standards for design and production to ensure that the various performance indicators of the vehicle meet the requirements. For example, enterprises can improve the safety performance of the vehicle by adopting advanced braking technology and stable vehicle structure design; at the same time, optimize the power system of the vehicle so that it meets the speed and size restrictions of the regulations on the premise of meeting the travel needs of the elderly. Secondly, enterprises should strengthen communication and cooperation with government departments, actively participate in the formulation and revision of industry standards, and promote the standardized development of the mobility scooter industry for the elderly. Through communication with government departments, companies can better understand regulatory requirements, adjust product strategies in a timely manner, and ensure the legality and compliance of products.
In addition, companies can also improve the awareness and compliance of the elderly about regulations by carrying out safety education and publicity activities. For example, during the product sales process, companies can explain the relevant regulatory requirements and safe driving knowledge to the elderly in detail, and guide the elderly to use the elderly scooters legally and in compliance. At the same time, companies can also cooperate with communities, elderly activity centers, etc. to hold traffic safety knowledge lectures and publicity activities to popularize the legal knowledge of elderly scooters and create a good traffic safety atmosphere. Through these measures, companies can not only ensure the market competitiveness of their products, but also provide guarantees for the safe travel of the elderly and promote the healthy development of the elderly scooter market.
Post time: Apr-07-2025